About Us

Fomenting a REBELLION in the skating world.

Rebel Sk8 was created by skaters for skaters!

With a global presence in 74 nations backed by the stories of athletes making their mark, Rebel envisions a brand future where everyone has the opportunity to pursue their own goals and dreams through fitness and personal achievement. Our commitment is towards being a leader in the active lifestyle industry where we hold true to the belief everyone should have access to the products, resources, and support they need to succeed and achieve their goals.

Through innovative product development, award-winning storytelling, and a coordinated global strategy, we aim to inspire and motivate our audience to be champions of their maximized potential.

Rebel's mission is to build relationships in the various communities we operate in so as to ensure individuals and the sport they participate in not only succeeds but excels at a championship level.

What does it mean to be a rebel?

More generally, it means someone who breaks the rules, resists authority, or otherwise challenges the status quo by doing things in a nontraditional way, such as in sports, fashion, and other arts.

The Rebel mindset is not merely to push the limits of the status quo but instead put forward a complete wholesale rebellion, overthrow the status quo, and replace it with enduring progress forward and the highest level of achievement.

Rebels aren't afraid to stick their necks out for things they believe in. Rebels push forward with innovative ideas because they enjoy challenging existing ones while not being afraid to express those ideas even when they're alone in doing so.

If this resonates with you then we invite you to enlist with 'Team Rebel' and JOIN THE REBELLION today!